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DBIMR IN SOCIAL OUTREACH
By Conrad Saldanha
Mumbai, Dec. 8. Given  that  the number of  Management  Institutions  are  rapidly  escalating, Don Bosco Institute of Management & Research (DBIMR)  attempted to  differentiate itself  through  manifesting the values of Don Bosco. The  recently  launched  DBIMR  put  its  sixty  students  into  ten NGOs in the surrounding  areas  of  Andheri, Sion and  Kurla. These groups of NGOs work with different target audiences namely; Women, Youth and Children. The students were put through an orientation exposure of NGOs   working with each of these segments. They  were  then  asked  for their  preferences  and  accordingly  the  students were  allocated the NGO  with  which  they  would work.
MUMBAI, DECEMBER 8, 2010: Given  that  the number of  Management  Institutions  are  rapidly  escalating, Don Bosco Institute of Management & Research (DBIMR)  attempted to  differentiate itself  through  manifesting the values of Don Bosco. The  recently  launched  DBIMR  put  its  sixty  students  into  ten NGOs in the surrounding  areas  of  Andheri, Sion and  Kurla. These groups of NGOs work with different target audiences namely; Women, Youth and Children. The students were put through an orientation exposure of NGOs   working with each of these segments. They  were  then  asked  for their  preferences  and  accordingly  the  students were  allocated the NGO  with  which  they  would work.

Meetings were held  with the coordinators of these  NGOs  wherein it was  explained to them that in the initial  stages the  students  would  be  learning more than  contributing. But surprisingly many of the students began contributing in various ways right from the start. At  a  follow  up  meeting  the  NGO  representatives  voiced their  total  satisfaction with the  students. In  the  second  Semester  the  NGOs  would  be  identifying  specific  projects  for the  students.

Through this  initiative  the  students  have  learnt that  Management  need  not be exclusively associated  with  Companies like Hindustan Unilever, or P&G or  Colgate-Palmolive  and so on. Even  at the  grass root  level, simple  people  with  no management  background  can  teach  us  many useful things  about  how  to mange  not only business but also our lives. The  women in Sankulp  Samaj  Vikas  Sanstha  which  is  a  women's  self  help  group  shared with the students some of the principles they  follow :

a. They  report  for duty  at  4am  to  cook  the  breakfast  which they would be selling. If  any  woman of the group  is late  by  five  minutes  then  she  loses  fifty per cent  of  that  days'  earning.
b. When  they  are  discussing any  issue  if  the  woman  member  is  not present then nobody  can  make any comment on her.

Simple women with great wisdom.

The  students, after  going  through this  experience  will not  only learn about  business  but  also  have  a  mind  set  which is  socially conscious  and could  also possibly  be  motivated  to become  social entrepreneurs.
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